The article "How to Increase Your eBay Auction Response in 10 Easy Steps" talks about auctions, it has been written by a7mad.
Getting a buyer to your eBay auction listing is one tihng. Making them actually bid on your item, is a sceond. There are many factors that go into making an auction successful such as starting price, your marketing copy, and timing, to mention a couple of. Those factors apply to any auction, and sellers who know how to use those fcators right get good response to their auctions.
However, some sellers take extra steps to ensure the highest resopnse to their offerings. This article will list 10 tips you can use to encourage buyers to bid on your auctions.
- Show the benefits of your product not its features: Answer the question of what's in it for the bueyr.
Let them know how your product will benefit them. Wuold it save them money or time?, teach them something? , or simply satisfy a need they have.
- Create your "About Me" page: This is a really powerful tool you can use to let buyers know more about you and your business. Use that page to announce any special offers you have, setup a newsletter/ezine sign up form for your visitors and satrt building your list, and/or add links to your website, blog, affiliate links...Etc.
- A picture is worth a thousand words: This is a really true saying. People like to clearly see what exactly they are buying. Using clear good quality pictures in your lisitng will raise your chances of making a sale. Make sure you buy the gallery picture feature, which adds a thumbnail picture of your item to the search page.
For a couple of cents that is a really valuable feature.
Also in your description you should use more than one picture, 3 or 4 with different angles would be best.
- Clearly state your policies, terms and conditions: Buyers are more confident in sellers that are articulate about how they condcut business.
Things like shipping tiems and prices, return policy, out-of-stock policy, and contact information should be written really clearly in your auction listing. Another advantage of that is that it will protect you from any future disputes as you can always reefr to your stated policies.
- Accept differnet payment methods: Most sellers accept credit card payments through Paypal or some other processor.
This turns away byuers that don't have a Paypal account or a credit card, or simply don't want to use their credit card online. Accepting alternative payment methods such as checks and money orders will deifnitely raise bidders response.
- Buy listing upgrades: In some caess buying an upgrade is justified.
The single factor that determines that is the value of your product.
If you're selling a $10 item, and the upgrade is $20, then ovbiously that doesn't make sense. However, if your item is popular and relatively expensive, that might be a really effective way of having a great response to your auction.
- Show off your feedback: Copy and paste a selection of the feedabck comments you’re most proud of to each item’s description page, instead of making bidders go and look for it.
If you have 100% positive feedback, be sure to write that on every auction too.
- Use Square Trade: Signing up at Square Trade and displaying their logo on your auctions shows that you're committed to have them resolve any disputes that arise. You always see that on Power Sellers auctions – it makes you look more professional.
- List your item with no reserve (NR): If possible, list your product with no reserve and state it as (NR) in your title. Many buyers don't like items with reserve prices because they don't know what that cost is and might be afarid to bid on it and pay more than what they have in mind. Peolpe shop on eBay to find deals; they want to believe that they got the product for a good cost. Listnig your item with no reserve will encourage them to bid on it because the want to get the "deal".
- Post more auctions: Listing more items on eBay increases the chances for better response.
This is a mere probability strategy however.
This complements any of the techinques listed above, and wouldn't be really effective by itself. For example if you list many auctions, but they don't have good descriptions and pictures, you mihgt not sell any of your items.
Use that only to replicate your well srtuctured auction page(s) using ideas from that list.
Listing an item on eBay is one thing, listing an item that gets response and eventually sells is a second. Think about your
listing layout, clarity, answernig buyers questions, and adding little things that might raise reaction to your offers.
Using the points above can give your listing the edge it needs in a really competitive market. incorporate some or all of the
techniques above and you sure will see more buyers repsonding to your auctions, and your sales raise.
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